Hyundai launches new Verna

Hyundai Motor India, on Wednesday, launched the updated version of its mid-size sedan Verna, priced between Rs.7.74 lakh and Rs.12.19 lakh (ex-showroom Delhi).

“Our aspiration is to reach 5 lakh sales mark in the domestic market. The updated Verna would definitely play a significant role in achieving this milestone,” Hyundai Motor India Ltd (HMIL) Senior Vice President, sales and marketing, Rakesh Srivastava said. Last year, Hyundai Motors had sold 4.11 lakh units in the domestic market.

He, however, did not give any timeline to achieve the target. “We are looking to achieve this target soon,” Mr. Srivastava said.

The new Verna that will compete with Honda City and Maruti Ciaz, will be available in both petrol and diesel options and have ten variants.

The company has so far sold 2.78 lakh units of Verna in the domestic market since its launch in 2006.After initial success, Verna began losing out to rivals in the mid-size sedan segment.

For the April 2014-January 2015 period this fiscal, Honda City sold 61,102 units, while Maruti Ciaz, which was launched in October last year, sold 23,490 units till January. On the other hand, Verna had sold 25,216 units during the period.

“The changes which we have brought in the new Verna will definitely help in making it a strong player in the mid-sized sedan segment. The company has a line up of products,” he said.


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